Building a ProgramI firmly believe in the holistic methods of coaching and that in order to develop a successful program you must first work on building relationships with the players, the staff, and the community. An organization as intricate as a football program has thousands of moving pieces who sometimes have their own agendas. With so many people pushing in different directions it is sometimes difficult to get everyone on the same page. However, if you are able to build relationships, trust, and have a clear defined identity; it becomes possible to get everyone pushing the same direction. The more quality people who are willing to sacrifice for the team is how "bad teams" go from bad to good. It's how good teams develop into being dominate football programs. A football program led by myself and my staff will focus on our core values in order to create a "machine" of unified, hard working, quality people; who will push our program to heights that not even themselves could imagine.
Ten Core BeliefsTen Core Beliefs
Throughout my coaching journey I have been a part of a variety of different programs. I’ve been a part of incredibly successful programs that compete for state titles every year and are excellent in every aspect of school and community culture. I’ve been a part of programs that have successfully rebuilt their culture and have developed into every year contenders. I’ve also been a part of programs that only experience success by chance. Throughout those experience I’ve come to some core beliefs about football programs. These beliefs are who I am and are beliefs that I hold very closely. A program I help build will be shaped by these beliefs. Core Belief #1 – If All I’ve Taught is Football I’ve Taught Nothing (Physical/Mental/Spiritual) As a coach my primary responsibility is to provide a safe environment for students to grow into high quality adults who are prepared for the challenges of life. Teaching values, character, building confidence, and trust is something that must be done daily. Nearly 60% of kids don’t have both biological parents in the home, as a coach it is our responsibility to help raise these kids into quality adults. We will accomplish this by building relationships with our kids and families and put our values into practice through gratitude and service. Core Belief #2 – Athletic Culture Enhances School Culture Just about every school that I can think of that has a strong school culture (students/parents take pride in the school, sports, grades, and community) has a strong athletic culture. Athletics enhances school culture because athletics provides access and value to academics to kids who may not have it. Athletics allows kids to feel a part of something that is greater than themselves, the self-confidence to know they can tackle anything, and the motivation to excel in all areas of life including academics. Students then take pride in their school and community and have the motivation to be excellent in all areas of school culture. Core Belief #3 – That Culture Must Be Intentional An athletic culture, if it is to be successful, must be intentional. Meaning that our culture must be explicitly designed and implemented by the head coach with the intent of developing trust, pride, integrity in its players; and a cohesively bonded team. This has to be done daily and it has to be the center of our program. Players who love each other, their school, and team; work harder and play harder. Teams that work incredibly hard and are willing to do the little things everyday for each other are teams that develop into champions. Core Belief #4 – Relationships Beat Scheme Every time Nobody can do it by themselves. The greatest schemes and techniques mean nothing without a ton of quality people pushing the cart. It takes everyone pushing the same direction with everything they have in order to be successful consistently. People are highly motivated to perform for people and programs they have great relationships with. We will improve our player’s relationships with their coaches, their teachers, their team-mates, and their parents. Parents will support us because we will make their children better men and women. Core Belief #5 –Find and Empower Great People Everyone holds a piece of the puzzle. Everybody has something they can offer. From the 3rd string tackle to the star quarterback to the custodial staff. We will find and build relationships with people who can help our program. We will empower those people by finding what they are best at, what they are motivated to do, and helping them achieve their goals. Delegation is key to our success. Core Belief #6 – Players Must Have Ownership of the Team Players must be a part of the decision making process and have a voice when it comes to their team. When players have a say through a team leadership council it helps reinforce any decision made. When players have ownership and help make the standards and the expectations they are more likely to follow them and enforcing behavioral expectations becomes less adversarial. Core Belief #7 – Everything A Coach Does Either Helps or Harms Confidence Student Athletes take everything we say to heart even when we think they aren’t listening. All it takes is one wrong word, one negative interaction, for an athlete to feel unvalued and to lose heart. As coaches we must be aware that everything we say and do effects the confidence and trust of our athletes. We must remain positive in the face of adversity. Core Belief #8 – Thoughts > Words > Actions > Habits > Legacy We will teach our student athletes how to think and we will shape the way we think by the way we talk. When our words and our thoughts become positive our actions will follow. Repeated actions become habits and when positive habits are formed it is tough to stop the machine. Core Belief #9 – Process > Outcome…Intrinsic > Extrinsic…Define Success How will we define success? Winning five games? Playoffs? District Title? We must shift our focus and our goals from outcomes to being focused on the process. The outcomes are things that we cannot always control, what we can control is the process. When we focus on the process, our values, and our culture; players will become intrinsically motivated. They will not define themselves by the scoreboard but by how hard they work, their value to their team-mates, their parents, and their communities. These players will be more focused, more determined, work harder, be better teammates, and better football players. Core Belief #10 – Establish a Legacy We will celebrate our successes and give back to our community. When you build an intentional culture, that is process oriented, and players show appreciation for their teachers, their program, their community, and you teach them about life they will do anything to defend that culture. It gives them value, they love their team, they love their school and their experience. They share that love of the team with others and it matters to them. That legacy builds on future teams as future teams attempt to outdo each other. Execution of the Plan
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